social media strategy for a global environmental organisation
social media strategy for a global environmental organisation
you work for a global environmental organisation that deals with the various issues to do with climate change. the ways in which the organisation is represented in the media are vital to its success and credibility. you have been asked by your line manager to create an enhanced social media strategy for the organisation that effectively enhances the external communication with stakeholders. the organisation already maintains a low-key appraoch to social media. she requires you to critique the value of social media for the organiisation and to assess the extent to which social media encourage or prevent purposeful communication in the public sphere
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