MARKETING RESEARCH: INDUSTRY ANALYSIS

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Identification numbers

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Paper instructions: Writing Assignment: To write two reports on commonly encountered identification numbers, as discussed in (1) and (2) below. A third report can be completed for a “bonus” (see 3 below). For each part answered, provide a list of sources used (including URLs of Internet sites) in a “reasonable” format that would allow a reader to locate those sources. The final package that you hand in should consist of your responses for (1) and (2) and, optionally, (3) in order and stapled together. (1) The first identification number to be discussed is The Universal Product Code (UPC or UPC-12). We shall not concern ourselves with the associated bar code, just the UPC code itself. You are encouraged to use other sources—material from the Internet is acceptable (list URLs and dates consulted in the sources given at the end of each report). The format should be reasonably informal, like a magazine article. Be sure to cover the following points, doing so in narrative (not Q&A) fo...
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Analyzing cultural and historical significance of baseball in america’s history

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Analyzing cultural and historical significance of baseball in america’s history Arguably, sports and life are inextricably intertwined in the United States—maybe more so than in any other country. For example, as quoted in Sports Illustrated, longtime sports commenter Frank Deford observes, “Surely the NCAA basketball tournament has such special appeal because it is, of all our great championships, so quintessentially illustrative of our national contradictions. It manages to be the perfect mix of illusion and reality alike, of democracy and privilege side by side.” On another note, some would argue that due to the recent steroid scandals plaguing major league baseball, “America’s greatest pastime” is now America’s greatest scam—or at least, one big yawn. However, the thousands of Boston Red Sox fans who witnessed the Sox claim yet another World Series title last week at Fenway Park would, quite literally, shout down such an argument. Suggestion for focusing this topic: Choose a s...
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BCG Matrix, General Electronic Model, or MAC Model

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BCG Matrix, General Electronic Model, or MAC Model Question 1: Assume that you plan to start a healthcare related business in your hometown. What products/services would you choose? Use either BCG Matrix, General Electronic Model, or MAC Model to conduct your analysis. List your reference(s) in APA format. do not simply describe the generic model that you will use — you can safely assume that we all have completed the readings and understand each model.  Instead, focus your discussion on how the model you’ve selected would help you analyze the business or the products/services that you would offer. Question 2: In line with the demographic trend, Advantage Home Health decides to offer adult daycare services. How might Advantage Home Health formulate a prestige pricing strategy and a price bundling strategy targeted to customers who do not have an insurance plan? List your reference(s) in APA format. This question requires critical thinking, since the scenario may not be on...
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